Johannesburg, 12 September 2025 | Today, Ed Sheeran releases his brand-new album Play . To celebrate the release, he has dropped the official video for his new single \u201cCamera\u201d, starring Phoebe Dynevor .<\/p>\n\n\n\n
Ed Sheeran\u2019s epic new single \u201cCamera\u201d \u2014 co-produced by ILYA (Ariana Grande, Camila Cabello), Andrew Watt (Post Malone) and Louis Bell (Justin Bieber)\u2014 reinforces Sheeran\u2019s mastery of balladry and lyrical depth. Inspired by his wife Cherry, the track exudes reverence and serves as a celebration of deep connection. Directed by longtime collaborator Emil Nava, the official music video – starring Sheeran alongside Bridgerton\u2019s Phoebe Dynevor \u2013 portrays the early stages of a romantic relationship. Shot entirely on iPhone from the characters\u2019 perspectives, the video depicts the raw spontaneity and thrill of new love as they explore Croatia\u2019s picturesque Old Town, cruise on a moped, bar-hop into the night, and even share the stage at one of Sheeran\u2019s stadium shows.<\/p>\n\n\n\n
Today, Ed Sheeran releases his new album, Play. After closing the chapter on his Mathematics series, Sheeran is stepping boldly into a fresh new phase for 2025. An artist who is constantly evolving, Play finds Sheeran exploring new musical ground through collaboration with producers and musicians from across the globe, as well as diving deeper into the timeless sounds and themes that have made him one of the world\u2019s best-loved pop artists. Inspired in part by his exposure to Indian and Persian musical cultures \u2013 and their surprising connections to the Irish folk tradition he grew up with through shares scales, rhythms, and melodies \u2013 he has explored a borderless musical language that has given the album a fresh, distinctive edge. On more familiar ground, Sheeran reminds us why he remains one of the most influential singer-songwriters of his generation, as he deliveries a series of tracks that speak to his wholehearted balladry. The result is a collection that plays with both the familiar and new, creating an exciting bold, pop-driven sound that feels transformative. <\/p>\n\n\n\n
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