{"id":6496,"date":"2025-08-27T15:08:51","date_gmt":"2025-08-27T15:08:51","guid":{"rendered":"https:\/\/freshmenmag.com\/?p=6496"},"modified":"2025-08-27T15:22:26","modified_gmt":"2025-08-27T15:22:26","slug":"levis-launches-the-501-curve-an-icon-reimagined-for-curves","status":"publish","type":"post","link":"https:\/\/freshmenmag.com\/index.php\/2025\/08\/27\/levis-launches-the-501-curve-an-icon-reimagined-for-curves\/","title":{"rendered":"Levi’s Launches The 501 Curve: An Icon Reimagined For Curves"},"content":{"rendered":"\t\t
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(Cape Town, 25 August 2025) \u2014 The wait is finally over: Levi\u2019s\u00ae officially launched the 501\u00ae Curve in South Africa on 8 August 2025 with actress, style icon, and activist Nomzamo Mbatha returning as the face of Levi\u2019s\u00ae Curvy and rocking the new 501\u00ae Curve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To celebrate the launch, Levi\u2019s\u00ae hosted an intimate brunch that gave guests a first glimpse of the 501\u00ae Curve and created space for conversations around style, fit, and identity. Later that evening, the celebration shifted to the Levi\u2019s\u00ae V&A Waterfront store relaunch, where Nomzamo introduced another colourway of the 501\u00ae Curve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Staying true to the legacy of the original, the 501\u00ae Curve incorporates a high rise, button fly, and straight leg, but with thoughtful design updates. A more contoured hip-to-waist ratio to eliminate back gaping and extra room in the seat and thigh deliver a comfortable, sculpted fit. Crafted to enhance and flatter, this innovative denim offering ensures that more body types can experience the effortless style of the 501\u00ae jean.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cWe went through many variations and wear-tests to land on this shape, and we feel that it\u2019s a truly authentic 501\u00ae jean imbued with Levi\u2019s \u00ae DNA, but for a curvy body that might not have been able to find the right fit with our other 501 \u00ae fits,\u201d says Jill Guenza, VP of Women\u2019s Apparel Design at Levi\u2019s\u00ae. \u201cIt\u2019s an exceptional moment in our history.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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For Nomzamo, this moment was personal. She began her journey with Levi\u2019s\u00ae as a brand promoter during her university days. Today, as the returning face of the Levi\u2019s\u00ae Curvy campaign and an icon in her own right, she\u2019s embodying a full-circle moment by coming home to the brand that saw her from the start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cWhat an incredible series of events to officially launch the 501\u00ae Curve in South Africa,\u201d says Nomzamo. \u201cSurrounded by some of the coolest, most authentic and dynamic people\u2014content creators, fashion voices, and influencers in South Africa\u2014it felt like a true celebration. The 501\u00ae Curve makes sense for our women who want to celebrate their curves. To be the face of not only the Curvy range but also the 501\u00ae Curve locally is a huge honour.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Wondering how to style this reimagined iconic fit? Pair the 501 \u00ae Curve with the Shrunken 90s Trucker \u2013 a vintage-inspired, cropped take on our classic jacket. Personalize it further with embellishments and customizations, redefining an icon in your own way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The new 501\u00ae Curve is available for purchase in-store nationwide or online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

(Cape Town, 25 August 2025) \u2014 The wait is finally over: Levi\u2019s\u00ae officially launched the 501\u00ae Curve in…<\/p>\n","protected":false},"author":2,"featured_media":6497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freshmen"],"_links":{"self":[{"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/posts\/6496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/comments?post=6496"}],"version-history":[{"count":4,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/posts\/6496\/revisions"}],"predecessor-version":[{"id":6507,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/posts\/6496\/revisions\/6507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/media\/6497"}],"wp:attachment":[{"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/media?parent=6496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/categories?post=6496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/tags?post=6496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}