{"id":5853,"date":"2025-03-03T08:46:51","date_gmt":"2025-03-03T08:46:51","guid":{"rendered":"https:\/\/freshmenmag.co.za\/?post_type=news&#038;p=5853"},"modified":"2025-07-04T14:16:34","modified_gmt":"2025-07-04T14:16:34","slug":"castle-lites-extra-cold-quest-peaks-at-the-summit-of-africa","status":"publish","type":"post","link":"https:\/\/freshmenmag.com\/index.php\/2025\/03\/03\/castle-lites-extra-cold-quest-peaks-at-the-summit-of-africa\/","title":{"rendered":"Castle Lite&#8217;s Extra Cold Quest Peaks at the Summit of Africa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5853\" class=\"elementor elementor-5853\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65d128d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"65d128d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-369c1ca8\" data-id=\"369c1ca8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5494e63e elementor-widget elementor-widget-text-editor\" data-id=\"5494e63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Extra Cold Quest has reached new heights, literally.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf7a70 elementor-widget elementor-widget-text-editor\" data-id=\"dcf7a70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Castle Lite has taken its Extra Cold Quest to the pinnacle of Africa by hiding the final Exclusive Extra Cold Card on Mount Kilimanjaro, pushing the boundaries of refreshment to an altitude of 19 340 feet.<\/p><p>Over the past month, Castle Lite has transformed South Africa into a massive game of hot vs. Extra Cold, hiding Exclusive Extra Cold Cards and leading consumers to them with invigorating clues. Each Extra Cold Card granted the winner access to a year\u2019s supply of South Africa\u2019s favourite draught, Castle Lite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1874d22b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1874d22b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433ee1cb elementor-widget elementor-widget-text-editor\" data-id=\"433ee1cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a bold move that embraces the brand\u2019s love for creating memorable experiences, Castle Lite partnered with renowned mountaineer Heindrich, a 37-time Kilimanjaro climber, to conceal the final Extra Cold Card at one of the coldest, most extreme locations possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15900ee4 elementor-widget elementor-widget-text-editor\" data-id=\"15900ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The choice to take the quest to Kili wasn\u2019t just about reaching new heights, it was about fully embracing the essence of Extra Cold. From the -2.5\u00b0C temperature where Castle Lite is brewed, to the bone-chilling -20\u00b0C winds at the summit, the peak of Kili truly embodies Castle Lite\u2019s Extra Cold refreshment. Reflecting on the daring activation, Castle Lite Brand Director ColleenDuvenage said:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b932a5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21b932a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-152aa5ba elementor-widget elementor-widget-text-editor\" data-id=\"152aa5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;<em><strong>The Extra Cold Quest has been an incredible success, with people from all over South Africa actively participating in the search for the coveted Extra Cold Cards.. Kilimanjaro was the natural location for the final Extra Cold Card, it\u2019s iconic, it\u2019s icy, and it perfectly mirrors the Extra Cold Refreshment of Castle Lite<\/strong><\/em>&#8220;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-403b3b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"403b3b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fb47fd\" data-id=\"5fb47fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b39025 elementor-widget elementor-widget-text-editor\" data-id=\"8b39025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Heindrich, who braved the cold to plant the card at the summit, added: \u201c<em><strong>climbing Kili is always a challenge, but being part of this Extra Cold Quest <\/strong><\/em><em><strong>made it even more special. There\u2019s something surreal about standing at the <\/strong><\/em><em><strong>top of Africa, in the middle of the wilderness, with the icy winds howling, all for <\/strong><\/em><em><strong>the love of Extra Cold<\/strong><\/em>.\u201d\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db2e9ff elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"db2e9ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e49c61\" data-id=\"5e49c61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17e379c elementor-widget elementor-widget-text-editor\" data-id=\"17e379c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Extra Cold Quest is just one of the many thrilling ways Castle Lite brings its passion for Extra Cold refreshment to life, offering consumers the chance to win incredible prizes along the way. Stay tuned for more epic brand activations by visiting <a href=\"http:\/\/www.castlelite.co.za\">www.castlelite.co.za<\/a> \u2013 you won\u2019t want to miss what\u2019s coming next!<br \/>T\u2019s &amp; C\u2019s apply. Visit www.castlelite.co.za for details.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Extra Cold Quest has reached new heights, literally.\u00a0 Castle Lite has taken its Extra Cold Quest to&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[1,23,38,31],"tags":[],"class_list":["post-5853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freshmen","category-music","category-pop-culture","category-shows"],"_links":{"self":[{"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/posts\/5853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/comments?post=5853"}],"version-history":[{"count":17,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/posts\/5853\/revisions"}],"predecessor-version":[{"id":5904,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/posts\/5853\/revisions\/5904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/media\/5859"}],"wp:attachment":[{"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/media?parent=5853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/categories?post=5853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freshmenmag.com\/index.php\/wp-json\/wp\/v2\/tags?post=5853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}