South African Amapiano producer Sam Deep returns with a brand-new single titled ‘Shela’, featuring an impressive vocal lineup: Nia Pearl, Boohle, and Mano. Set for release on Friday, 8 August 2025, the single blends flirty lyricism with nostalgic undertones, anchored by a reimagined chorus inspired by KB’s early 2000s hit, ‘O a lla’. A celebrated singer and actress, KB’s legacy in South African music culture adds weight and sentiment to the new rendition, while Sam Deep delivers a vibrant and groove-driven interpretation.
Since his breakout into the Amapiano scene, Sam Deep has built a reputation for crafting soulful, groove-heavy tracks that balance commercial appeal with emotional depth. His previous hits such as ‘iMpumelelo’ featuring Eemoh and Da Muziqal Chef, and ‘Kusezo Khanya’ have earned him widespread acclaim and millions of streams across platforms. A frequent collaborator with vocalists who bring richness and subtlety to his productions, Sam Deep is known for curating songs that become instant anthems in both local and global spaces. His production style has earned him a place among Amapiano’s most respected producers and DJs.
‘Shela’ is built on a hypnotic groove, inviting listeners into a soundscape that feels both intimate and expansive. The vocalists deliver with charm and confidence, embodying the essence of the song’s title. In South African slang, ‘shela’ means to flirt or ask someone out, and that energy is felt throughout the track, with each verse teasing, coaxing, and urging a love interest to make a move. At the heart of the track lies a gripping bassline that anchors the chorus, making it instantly memorable and danceable.
Beyond its feel-good appeal, ‘Shela’ showcases the evolution of Sam Deep’s musical vision and his skill in balancing emotional depth with a sound that resonates deeply with listeners and connects effortlessly with the public. With its blend of timeless melodies and modern Amapiano textures, there is no guessing that this will be an instant hit with his fans and likers of the genre across the board.
